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Google overtakes ITV1 on UK ad revenue

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Current Date: 18/03/2010 03:44:03

Comments

Wake-up call for traditional TV advertisers

Google outstripped Channel 4 ad revenues on 01/11/2006 last year.
Channel 4's CEO Andy Duncan said that the news was a wake-up call for traditional TV advertisers.

''People need to wake up and realise that this is not just a cyclical issue, there is a deep structural change, rather like global warming.''

Comment posted by Anonymous on 31/10/2007 10:02:19

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Google overtakes ITV1 on UK ad revenue

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Wake-up call for traditional TV advertisers

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