Internet advertising to grow 30 percent around the world
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Current Date: 21/11/2008 19:18:58
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So now WPP announce their numbers: 10% of global marketing spend next year will be online. Is there a race for the largest number emerging? Great to see the pace and enthusiasm, but just remember when reading all the stats that the market is incredibly diverse and only a few countries have online adspend taking more than 10% today. Trying to quantify the web dev. spend remains chaotic, email investment is untraceable... but the adspend growth rate is a useful indicator for how the others are trending.
The UK market; with over 16% of adspend going into online, is a trend indicator market for where others are heading.
