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The internet
has matured into one of the most referenced mediums that the world has
ever known. Year after year the trend is shifting from traditional marketing
and paper directories to what can be found by the click of a button on
internet search engines. Advertising spends are rapidly
shifting from traditional 'above the line' advertising models to more
targeted, effective and transparent online advertising media.
WPP is leading the way by spending 15%
of their clients advertising
budgets online.
Why? The rest of the world is millions behind at around only 4%.
Bill Gates in one of his recent visit to London was
asked how he views advertisings in the future and how digital marketing
will grow. His response was that internet advertising will outgrow TV
advertising and print advertising in the next few years.
Currently only 4% of advertising budgets are spent online, but the
average household time spent on the internet is much higher than the
time spent reading papers and magazines, the average household spends
more that time surfing the net than listening to the radio and nearly
as much time online as sitting in front of the television.
The question that you should be asking is: If advertising spends (60%
plus), focus mostly on papers and magazines and 30% plus on TV, but
viewers spend more time on the internet than what they do reading
papers and magazines …
How long will it take for the current 4% internet advertising spends,
to outgrow the 60% spend on the lesser viewed print mediums? How fast will advertising budgets
start shifting towards online marketing?
Online marketing spends increased 60% from 2003-2004, but it seems
obvious that online marketing could grow by more than 15 times and
possibly still outsmart traditional advertising spends with return on
investment, not to mention the benefits of tracking online marketing
spends from the advert right down to the completion of a sale or call
to action.
People are usually quick to overestimate the growth
of the Internet in the short term, but slow to recognise the longer
term realities and benefits from change in the medium term. More than
ever, now is the time to roll out your online marketing strategies,
shift budgets to where consumers are spending most of their time, make
advertising agencies more accountable and track the return of your
advertising investments.
When your
potential clients search for your products or services using search
engines,
Who are they going to find?
Click here if you need targeted traffic and
better search engine ranking
This site contains constantly
updated information relating to SEO issues that may be helpful, so have
a look around and if you still need help after that, please feel free
to contact us on 0207 348 6000 to set up your online marketing
campaign or get more answers from one of our consultants.
Corporate Online Marketers Panic
Buying?
There
is a growing awareness that marketers need to spend more online to stay
in touch with a fragmented target audience. But beyond investing money
with Google, many don't know where to go.
Site-Wide Text-Link-Ads
Before you start link marketing or link advertising; you need to read
this article.
Web Optimisation
How to build a site that will rank well in the search engines.
Link Advertising
The best way to promote your site in the search engines, but be
careful, only use professionals.
Link Exchange
Link exchanging not working as well as it used to?
Buy Links
More about Link buying and
building Direct Link Ads.
PageRank review 25 online marketing agencies
If Online Marketing or online advertising is what you need check out
this online advertising review.
Direct Traffic Links for Pay Per Click Management:
All you need in a pay per click marketing service.
Return on Investment Tracking & Bid Management
Find out where your advertising pounds are going.
Some more search engine
facts:
- A study from IMT
Strategies found that a company's presence within search
properties is the most important factor in maintaining high brand
awareness -- more so than print, radio, or TV advertising (Sales
& Marketing Management Magazine).
- Search engine positions
are 2 - 3 times more effective in generating sales than banner
advertising.
- According to a survey of
Web and online marketers by WebCMO, search engine marketing and
advertising was rated as the most effective means of promoting a Web
site beating banner advertising, e-mail ads, and off-line
advertising.
- Search engines are the
top way internet users find new web sites online, used by 73 % of
those surveyed.
Search engine positioning was the main method (66%) used by web
site marketers to direct traffic to their sites.
Online Marketing
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