Corporate Online Marketing
Solutions
The Internet is
booming again! The difference is that this time the boom is set to
continue
Advertising spends are rapidly shifting from traditional 'above the
line' advertising models to more targeted, effective and transparent
online advertising media.
WPP is leading the way by spending 15% of
their clients advertising budgets online. Why? The rest of the world is
millions behind at around only 4%.
Consider where
you fit within that trend. Are you leading the way, adopting new
techniques and strategies as they arise? Or will you be following
safely, later, when the internet has proven its effectiveness and
competitors have already built an online relationship with your
customers?
There is a
growing awareness that marketers need to spend more online to stay in
touch with a fragmented target audience. But beyond investing money
with Google, many don't know where to go.
It's critical
that as marketers we don't panic and rush into the complicated yet
potentially lucrative area of online marketing.
Please call 020 7348 6000 today to speak to one of our corporate
consultants
Initial
strategy consultation
We will
work alongside our clients technical and marketing specialists to
understand their brand, set realistic goals for an online marketing
campaign and review available online marketing opportunities. Together
we'll put together a plan to improve and implement exciting online
marketing systems and infrastructures. Finally, working with our
clients, we'll set targets and ensure that everyone understands how
long it will take to achieve them.
Keyword
research and selection
The
methods we use in keyword research and keyword selection are
failsafe; they have to be, because it will form the foundation for most
of the online marketing work to follow.
Competitor analysis
After understanding
exactly what your competitors are up to, we will outline a strategy to
get and keep you ahead.
One
way link building and management
Firstly
Direct Traffic will make sure that our corporate clients are using
their existing link portfolios to maximum effect.
Then we'll
expand that inbound link portfolio
through affiliate programs and interlinking of related businesses in
ways that will significantly improve web presence and ranking.
Development
of tools for internet users
Direct
Traffic has an expert web development team that can work with our
clients to build tools and add new features to their websites. This is
one of the most affective ways to generate targeted visitors and large
volumes of inbound links.
Website Optimisation
Direct
Traffic will consult with our client’s web design and development
teams to get the website/search engine optimisation (SEO) right. With
more advanced projects, we will provide our own development teams to do
the work. Also see search
engine saturation
Directory
submission
It is
often surprising to see how many large corporations do not get some of
the very basic issues right, like getting a listing in dmoz.
Paid
inclusion in directories
Some
search engines use different directories to gather information about
companies; we make sure that our clients are featured in the most
important ones.
Pay-per-click
campaign management or in-house consulting
Direct
Traffic delivers a cutting edge pay-per-click (PPC) management
service that enables clients to maximize the efficiency of their PPC
media budgets and to improve the return on investment (ROI) that they
achieve.
Sourcing and management of opt-in email lists
E-mail marketing
has evolved far beyond sending out generic 'hit and miss' e-mails to as
wider database as possible. It has also become increasingly problematic
as a result of e-mail spam. Many large corporations ignore the benefits
that e-mail communication and marketing holds simply because of the
complications involved in sending 100,000 plus e-mails per month.
Direct Traffic offers two e-mail marketing solutions. We can either
manage our corporate client e-mail marketing program for them or
develop their own e-mail system and train their staff to run it.
Online public relation management
As more
companies are looking outside the box for innovative marketing
solutions PR is set to boom over the next few years. Many existing PR
agencies do not have the online expertise to maximize the effectiveness
of PR strategies. We will share our resources with our client’s
agency to ensure that they get the job done in the best possible way.
Keyword rank tracking and monitoring
After all is said and done, our client’s improved ranking, return
on investment and results are ours, as well as the only reason why we
are in this business. Our tracking, monitoring and reporting
will show off our results from the very early days of new online
marketing campaigns.
Management
of affiliate programs
Some
clients may benefit massively from and Amazon type of affiliate program
that incentives SME’s to resell their
products and services. Direct Traffic develops affiliate programs that
will exponentially increase the web presence of our client’s core
web property while at the same time growing a strong web presence with
unique content for the affiliate marketers.
Automated
reporting
At any
stage of our client’s online marketing campaign, key personnel
will be able to track and monitor all the improvements that their
investment with Direct Traffic will bring their company.
Please call 020
7348 6000 today to speak to one of our consultants and we can get
your campaign started within 48 hours or Contact us here
(contact form)
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