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Keyword
Selection
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The Importance of Keyword
Selection:
Bad keyword-selection can shred your
money!
Get your keyword selection
right; invest
thousands in keyword optimisation (SEO) – Make lots of money.
Get your keyword
selection wrong;
invest thousands in keyword optimisation (SEO) – Shred
lots of money.
It is
that simple!
Keyword selection done wrong
A few wrong ways that you could use to identify
your keywords:
1. Choosing the
wrong Tools to research and select keyword (Controversial)
Some keyword search tools
display misleading information.
The #1 offender in our view is the Overture Keyword Assistant.
Use the UK Keyword Assistant, search for “Online
Marketing”, have a look at these results:
Searches done in October 2005
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Count
Search Term
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12,534 online marketing
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717 online marketing strategy
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697 internet marketing online
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451 online marketing service
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434 uk online marketing
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12,534 online marketing!!!
Direct Traffic ranks between #1 and #4 for online marketing in MSN.co.uk
Click here to check: Online
Marketing
With MSN and Yahoo! providing the most search referrals for online marketing in the Overture network; it would be safe to assume
that online marketing would be a great keyword to use for in our
keyword selection. After reviewing the data from the keyword assistant
you may want to invest thousands into achieving top ranking for this
gold nugget of a keyword right? Wrong! What do you mean wrong!
Getting all the MSN action for 12,534 online marketing searches a month
not worth investing loads of money into?
The answer is simple, people search nowhere near 12,534 times for the
keyword “online marketing”.
How do we know that?
Direct Traffic ranks between #1 and #4 for the keyword online marketing
in MSN.co.uk
How many search referrals do we get from MSN?
Between 1-10 per day (before publishing this)
What is this #1 MSN ranking worth?
If we generated keyword targeted traffic for £0.20 per visitor, it
would be worth about £40 per month.
Why does the “Keyword Assistant”
show 12,534 searches per moth then?
Technical
answer: Automated keyword based
search engine queries inflate keyword search counts.
In
English: Software used in link
exchange campaigns; keyword rank tracking and keyword selection tools
are mostly to blame for misleading online advertisers doing keyword
research.
Conclusion: Based on the results form the Keyword Assistant
for “online marketing” we could budget £2,506.80 per month
for that term and it should bring in great returns. In reality our
return on a # 1 position in MSN is as little as £40 per month.
2. Choosing the wrong people to do keyword
research and selection:
Only using your technical team may get you some results, but it might
not feed your sales team with the right quality enquiries. Therefore,
use your marketing staff together with your technical staff to find
your best keywords.
3. Choose the
wrong online marketing company to do keyword research and selection:
If you trust the wrong online marketing company to do keyword research
and selection for your business, you may find yourself building on a
false foundation.
If you use an internet marketing company to do your keyword research
and selection, it will be a very small investment, but make sure it is
the best one.
Keyword selection done right
Use the right keyword checking tools, use the
right keyword checking people and if you pay some one do it for you,
make sure that they understand your business and that they are the
best.
Keyword search tips
We will publish keyword research and
identification tips, tricks and tools in this section soon, add this
page to your favourites and check back next week.
Keyword selection tools
The best keyword tools are actually inside pay
per click search engines like Google and Overture, but do not use them
without doing a keyword test in one of the pay per click search engines
to workout true (human) searches.
If you need pros to do that for you, we would be happy to help (at no
charge).
We plan to publish keyword research and keyword
selection tools in this section soon, add this page to your favourites
and check back in a few days.
What should be your next step?
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Get someone that
understands your business in a marketing sense to suggest keywords what
your potential customers will use in the search engines.
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Use keywords suggestion
tools to find relating keywords to the list that you have.
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Test your keyword list
to identify the most valuable keywords and prioritise them according to
the highest volume of searches that each one receives.
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Test the value of your
keyword list by buying some traffic from Google AdWords (PPC) with your
target keywords.
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Still feel like you
need some help, we will test your keywords for you at no charge.
Use marketing experts for keyword selection
We would like to help if we can, give us a call
on 08006 121 360 or 0442088791770 outside the UK.
Direct Traffic Home
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