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You may find after
submitting your website to hundreds of search engines that without a
well optimised site, the search engines will struggle to land you on
the all important first page.
How does one develop a
well optimised website or a good search engine rating?
Unfortunately for most,
the free ride is officially over. From now on, you can't just create a
site by the book, trade a few links with friendly competitors and
expect to be found in Google for phrases that are relevant to millions
of other sites.
If you want to beat the competition, you will
have to work extremely hard.
If you want to have a
good SE rating, you will have to work extremely hard. You would have to
live and breathe your Website.
Or you could consult
the professionals.
Give us a call on 08006 121 360 and from outside the UK on
+440288791770 or Contact us here
We have posted a few beginner basics
(tips) that you may find helpful:
Website Optimisation Basics:
1. Building a well Optimised Website
Optimisation & Keywords
When building your site; make sure that you optimise every page for a
target group of keywords:
On this page we are targeting Website
Optimisation; therefore
keywords like search engine optimisation,
web optimisation and site optimisation will
all form part of the same keyword group under website optimisation.
Do all your keyword research before you start optimising your website:
If we would like UK visitors that need optimisation work done on their
websites and we target searches for website optimization
(American English), our optimisation would be wasted.
If you find that your keywords are too competitive (search engine
optimisation), may target want to target more descriptive keywords,
we would use Google Optimisation, MSN optimisation and Yahoo!
Optimisation.
Optimisation & Tags
Title Tags, Description Tags,
Keyword Tags, Alt Tags …
At one point, tag
optimisation could get you straight to the top of the search engines,
until every one started overdoing it and stuffing their tags with
keywords. Tags have now become important again, but only if it is part
of a complete website optimisation solution.
Our tags for this page:
<title>Website
Optimisation</title>
<meta
name="description" content="Website Optimisation is a very basic art, but an ever
changing one, currently
Website Optimisation = Content + Links. This page
gives free optimisation info
and covers basic issues and optimisation
skills">
The meta description tag is what Google will show in the search results
as a description for you page, so it needs to be interesting, inviting
as well as optimising.
<meta
name="keywords" content="Website Optimisation, search engine optimisation, search engine
optimization, web site optimisation, site optimisation,
Optimisation, Yahoo! Optimisation, search engine optimisation,
MSN optimisation
web optimisation, Google optimisation,
site optimisation,
optimise">
All the words in the keyword tag appear on the page as well, but this
would be a good place to place miss spellings.
2. Optimise
your Hosting
·
Host your
website on a fast and reliable server
·
That is
not commonly used for questionable websites
·
In the
region that you would like to target searchers
·
On its
very own IP address
3.
Optimising search engine submissions
This has become simpler
than ever.
All that you have to do is link from another website that ranks well in
major search engines to your website and the job is done.
NO other search engine submissions will be necessary. If your site gets links from well
ranking websites, search engine submissions will add NO optimisation
value to your site for MSN, Google or Yahoo!
Delete all e-mails selling you anything else!
Tip:
Even before you launch your site, using the website URL, host a holding
page or any web page ASAP, and then point a link to that page from
another website. For Google to trust your site, it wants to see it
index for a while before your website optimisation delivers high
ranking.
Tip:
Use pay-per-click to keep
your business plan ticking over until your optimisation traffic starts
coming through.
4.
Optimising with one way
link building.
Once you own a well optimised
website:
You need to find websites that will link to yours, but they should rank
well themselves, otherwise these links would not have much optimisation
value. Look for any and every high ranking website that will link to
you, then beg or even pay them for links.
If you use keywords in
your link text, those keywords will rank better, so use the same
keywords in your link text that you used to optimise your page. Website Optimisation
Before
you go Linking mad and use linking as a method of optimisation, read
these two articles:
Beware of site-wide text-link-ads
Don’t bother with Link Exchanges
It's also worth submitting your site to numerous
directories, the most important being: The Dmoz Open Directory.
Web Central is a free web
directory where you can place your link and add deep linking.
5.
Optimising for human visitors (usability)
If you optimise for search
engines, but forget about optimising for humans and their user
experience, then you should stop now!
With so many resources on the internet your site will be ignored in a
second.
The Google toolbar, MSN toolbar, Alexa toolbar and others are all able
to track user behaviour; therefore, we believe that optimisation
efforts with human visitors in mind will be rewarded with high ranking
and more so in the future.
Need more help?
Give us a call on 08006 121 360 and from outside the UK on +440288791770 or Contact us here
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