On Page
Optimisation (Optimization)
Defined: On-page
optimisation (on-page SEO) is what can be done on the pages of a
website to maximise its performance in the search engines for target
keywords related to the on-page content.
Off-Page
Optimisation (SEO)
Defined: Off-page optimisation
(off-page SEO) is what can be done off the pages of a website to
maximise its performance in the search engines for target keywords
related to the on-page content and keywords in off-page
direct-links.
On-Page SEO Checklist
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Off-Page SEO Checklist
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Always
start with keyword selection, research and
testing
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Always
start with keyword research, testing and
selection
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Title tags
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Keywords
in links
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Meta
tags
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Links
from high ranking publisher sites
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ALT
tags
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One-way
inbound links (not link exchange)
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H1
tags
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Different
keywords in your link-ads from the same site
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URL structure
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Gradual link building technology (no
growth spikes)
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Internal
Linking
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Relevant
keywords near your inbound link
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Content
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Deep linking (from multiple pages
to multiple pages)
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Keyword density
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Target
a large list of keywords (5-500+)
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Site
maps
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Link
from sites with a variety of LinkRanks
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Usability
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Track
active link-ad keywords
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Track
target keywords
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Discontinue
campaigns if ranking does not improve
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Expect
results in 12 months
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Expect
results in 30 days (MSN) 1-9 months (Google, Yahoo)
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Do not make common
on-page SEO mistakes:
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Do not make common
off-page SEO mistakes:
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Duplicate
content
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Duplicate
keywords in link-ads
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URL variants on the same pages
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Site-wide links causing link
growth spikes
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Off-site
images and content on-site
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Using
on-page SEOs to do specialist off-page SEO
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Duplicate
title tags
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Placing
random links without keywords near your link-ad
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Do not use on-page SEO
spamming tactics such as:
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Do not use off-page
SEO spamming tactics such as:
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Hidden
text
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Link
farms (sites with 100+ outbound links per page)
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Hidden
links
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Using
irrelevant keywords in your link-ads
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Keyword
repetition
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Garbage
links
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Doorway
pages
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Link
churning
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Mirror
pages
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Hidden
inbound links
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Cloaking
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If you need any help or advice, call today
on +44 (0) 20 7348 6000 or Contact us here and ask for one of our on/off-page optimisation
consultants.
Off Page
Optimisation VS On Page SEO (Optimization)
Have you been investing
heavily into on page
optimisation (optimization) and
not seen any results.
You may have made sure
that you picked one of the best on page optimisation agencies in the
industry, got references, asked for case studies then after risking it
all with a 12 month contract, you invested all your expectation and
large part of your internet marketing budget with the on-page Search
Engine Optimisation (SEO) agency.
Months later with your patience worn through and no significant results
delivered, you must be frustrated with the lack of returns on your
investment and possibly even ready to give up on SEO all together.
We have been very
surprised to see how many of the top SEO agencies in the UK have been
very slow to change their optimisation strategies; now that on page
optimisation has mostly lost most of its affect.
Is their any need for On Page
Optimisation?
There are some basic
optimisation issues that are critical to have in place and then there
are more technical / advanced techniques that can improve your search
engine rankings. You should not pay for basic SEO advice and you do not
need to pay much for advanced optimisation advice.
We disclose up to date SEO advice and tips to most off our clients at no charge.
After having the basics
in place, creating masses of useful content is the main on-page
optimisation strategy that a webmaster should focus on, but without off-page SEO you will not see
your website’s current ranking increase significantly.
More on off-page optimisation…
Off page optimisation or off-page SEO is
basically controlling how the internet portrays your website.
A professional off-page
SEO will be able to employ their own resources* to control how search
engines view your website and thereby control your ranking. Most
off-page SEO techniques done well will result in very high ROI and high
ranking in MSN, Google and Yahoo!
*One way links from
their link publishing partners
Gradual link building technology
Your business partners and their link publishing resources
General internet resources: Powerful free directories, one way link
brokering etc.
Online PR campaigns
News articles
Are there any risks associated with off-page
SEO done incorrectly?
We recommend that you
only use professionals for your off-page SEO
Make sure that the
company winning your business has been focusing on off page SEO for
more than two years and are not late adopters jumping on the band wagon
of a new product and service that has been under boom demand of late.
If you need any help or advice, give one off our on/off-page optimisation
consultants a call today on +44 (0) 20 7348 6000 or Contact us here
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